Launching an International Hotel Brand During Wartime: The Maestro Hotel Management Case

18/05/2026

The full-scale war has transformed the operating environment for every industry in Ukraine. Nevertheless, the hospitality sector continues to adapt, evolve, and create new development opportunities.

One of these examples is the launch of Radisson Hotel City Centre Odesa under the management of Maestro Hotel Management.

For the Ukrainian hospitality industry, this is more than a hotel opening. It is a case study in international trust, local expertise, and the ability to implement global standards in highly challenging conditions.

The launch process included adapting Radisson Hotel Group standards to the realities of the Ukrainian market, building operational systems, implementing service standards, and assembling a professional hospitality team.

“An international hotel brand is not just a logo on the facade. It is a complex system of standards, service culture, and operational responsibility. That is why a strong local operator is critically important,” comments Eduard Rezhynskyi, CEO of Maestro Hotel Management.

Today, Maestro Hotel Management continues to develop premium, lifestyle, and business hospitality projects across Ukraine while expanding its expertise in hotel operations and management.

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