L’Officiel has published a new article dedicated to the architecture of emotions and why we fall in love with places rather than buildings.

The article explores the economy of impressions — an approach in which hotels and resorts create not square meters, but experiences that build an emotional connection with space. It examines how architecture, nature, service, and stay scenarios shape the guest’s perception and define a project’s long-term value.

A special focus is given to VIRSHI, Ukraine’s first hotel of impressions, developed by Greenwood in partnership with Maestro Hotel Management. It is an example of how a space integrated into the Carpathian landscape lives year-round, follows the rhythms of the seasons, and transforms leisure into a personal story.

The article will be of interest to those who view hospitality as a blend of emotions, lifestyle, and investment potential.

Read the full article via the link.