When people talk about the hospitality business, they usually think of architecture, interiors, locations, and star ratings. Yet the true value of hospitality is never born within walls. It is born in people — those who fill these spaces with meaning, care, and warmth every day.

It is the team that turns a hotel into a place guests want to return to.
It is people who transform service into experience.

For Maestro Hotel Management, this is not a metaphor — it is a founding principle that has shaped the company from day one. We call it simply: hospitality from the heart.

A Philosophy That Started It All

The philosophy of hospitality from the heart was embedded in Maestro at its very beginning by its founder and CEO, Eduard Rezhynskyi. It is built on a simple yet profound belief: the greatest value of Maestro is its people.

That is why the company consciously cultivates a culture where every team member feels part of a community, not just a system. Standards and KPIs matter, but trust, support, and shared growth matter just as much.

Today, this philosophy is brought to life every day by hundreds of people across different cities and Maestro projects.

Liudmyla Bolharova, COO Maestro Hotel Management

“Hospitality from the heart is the foundation of every successful hotel we run”

Liudmyla Bolharova’s journey with Maestro began as General Manager of M1 Club Hotel, a landmark of premium hospitality on the Black Sea coast. There, she gained invaluable experience not only managing a high-end property, but also leading a team that delivered truly memorable service.

“Alongside standards, we built personalized service — the kind guests don’t expect, but remember forever. This was only possible because hospitality from the heart lived in every team member,” Liudmyla recalls.

At the core of this approach is the guest’s emotional profile, created and stored within Maestro’s CRM system. It goes far beyond booking data, capturing preferences, habits, rhythm, and mood.

If a guest chose a panoramic room and ordered a glass of red wine during their first stay, the team will already know this on their next visit — without being told. That is how a hotel begins to feel like a familiar place that truly knows you.

“An emotional profile is the intersection of empathy and attention to detail. It allows service to go beyond instructions and become part of a guest’s personal story,” explains the COO.

Today, as Chief Operating Officer, Liudmyla is responsible for scaling this philosophy across the entire Maestro portfolio. Regardless of city or hotel format, one principle remains unchanged: the human experience is always at the center.

Olha Rebeza, Chief Food & Beverage Officer

Hospitality That Builds Community

Olha Rebeza joined Maestro in 2019 as a restaurant administrator at Cellini. From the very beginning, it was not the position but the people — and the sense of connection — that made her choice clear.

This was followed by P1 Bar&Restaurant, new launches, and in 2022, her appointment as F&B Director. One of the most intense challenges was opening Elissa restaurant in Odesa within an extremely short timeframe.

“We assembled a team in a week and launched à la carte service just as fast. It was a race, but that’s when I realized: Maestro knows how to open doors even where none seem to exist.”

It was at Elissa that the Chef’s Table tradition was born — gastronomic evenings that evolved into much more than events. Each dinner featured a unique menu, yet the true focus was the atmosphere.

“It’s not about money. It’s about emotions. Warm evenings, honest conversations, and the feeling of home,” Olha says.

Guests returned, brought flowers, shared personal stories. What began as dinners became a genuine community — hospitality from the heart in its purest form.

Olena Kostiuk, Sales Director Maestro Hotel Management

The Heart of the Management Company

Olena Kostiuk’s career at Maestro began during one of the most challenging periods in Ukraine’s history — after the full-scale invasion. She saw it as a mission: rebuild operations and form a team of like-minded professionals from scratch.

“For me, the sales department is the heart of the company. This is where momentum begins — from strategy to contract.”

Today, Maestro’s portfolio includes 14 hotels and a strong sales team of 16 professionals. They entered new markets, including Lviv, found unconventional solutions, and delivered results even under the toughest conditions.

“When we are together, there are no impossible tasks,” Olena says.

Mariia Ivchenko, Chief Marketing Officer

From Marketing to New Horizons at Maestro

Mariia Ivchenko’s journey with Maestro began with a dream of working with M1 Club Hotel. Within a short time, that dream evolved into building brands, launching investment projects, and shaping new hotel concepts.

Launching LEV Lifestyle Hotel, driving investment sales, and creating scalable structures all became part of one continuous journey.

“For me, Maestro is about partnership, growth, and freedom in decision-making. It’s about trust — and the opportunity to create more.”

The People Shaping the Future of Hospitality

Today, Maestro Hotel Management is more than a hotel management company. It is a philosophy that continues to scale across cities and countries.

Maestro proves that even in the most challenging times, growth is possible when you focus on what matters most — people. A team capable of creating unique experiences, working with emotions, and delivering hospitality from the heart.

These people are shaping the future of Ukrainian hospitality.